Nearly half of Steam games released in October 2026 disclosed AI-generated content

Valve began requiring AI disclosures in January 2024, when 1.7% of new Steam releases carried one; October 2026 reached 49.9%. AI-generated art was cited in 63% of analyzed 2026 disclosures. Disclosures appeared in 47% of 2026 games with fewer than 10 reviews, versus 14% of those with at least 1,000. The figures rely on developers' self-reporting; Valve changed its rules in January 2026 to focus on content players see or hear.