Worldwide spending on Japanese anime reached a record $28.2 billion in 2025

Variety reports that preliminary figures from the Association of Japanese Animations put worldwide consumer spending on anime at $28.2 billion in 2025, up 15.8% from 2024. Domestic spending rose 14.1% to $12.1 billion, while overseas spending climbed 17.2% to $16.1 billion. The broad measure includes TV, film, streaming and merchandise; revenue earned by animation studios was $3.2 billion.