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Ben Affleck on Ethical AI in Filmmaking; Netflix Acquires InterPositive AI

Affleck outlined ethical AI deployment in Netflix film Animals, emphasizing creator control and in-house datasets over worker replacement or deepfakes. Netflix acquired InterPositive AI for ~$587M and applied generative AI to ~300 titles.

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3 Sources, 4h ago, first seen 4h ago

TLDR

AI in Hollywood remains contentious regarding ethics, job displacement, and IP rights. Affleck's insider perspective and massive acquisition valuation spark debate on whether this sets responsible precedent or accelerates adoption. Ties into broader tech disruption fears and tension between innovation and labor protection.

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34K

3 Sources, first seen 4h ago

151 likes11 comments77 saves21 reposts
Featured Source

Combined views

34K

3 Sources, first seen 4h ago

151 likes11 comments77 saves21 reposts

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3 Sources

@THRBen Affleck Explains His Approach to Using AI Ethically on New Movie 'Animals': "It's Not About Making Fake People or Replacing Anybody, Ever" https://www.hollywoodreporter.com/movies/movie-news/ben-affleck-approach-ai-ethically-animals-replacing-1236720613/4h
@ChrisAlvinoMan, everyone bashing Ben Affleck for saying he used AI in his latest film production from his own AI company. Nobody even cares that his company FILMED THEIR OWN FOOTAGE TO TRAIN ON. And the AI software is then trained on THEIR OWN DAILIES! Like JFC, how is THAT "unethical"?!4h
@aakashguptaNetflix just confirmed in an SEC filing that it paid $587 million in cash for Ben Affleck's 16 person AI startup. That's about $37 million per employee. And the model is the least valuable thing they bought. Affleck's logic, in his own words, was that public video models were trained on his peers' films, and he didn't think that was a real business. You can't sell studios a tool their own lawyers would sue over. So InterPositive raised money, spent 8 months shooting its own dataset on a controlled stage, and used that footage only for late-stage training, so output hits real production standards instead of demo-reel quality. Then comes the part Netflix actually paid for. Each new film fine-tunes a private model on its own dailies. The production keeps the footage and keeps the weights. Dailies might be the cleanest video training data on earth. Professionally lit, continuity tracked, shot at a ratio of hours of footage per usable minute, with every rights question already settled in the contracts. Hollywood generates this at industrial scale every day, and until now it all went into a vault after the edit. Affleck was on Rogan in January calling AI writing mid and the valuations overblown, while running this company in stealth since 2022. Turns out the two positions were consistent. Scraped models were the ones he called worthless. The one with clean title to everything it learned was the one he sold for half a billion. Netflix says around 300 of its titles have already used generative AI. The $587 million bought the pipeline that makes the next 300 defensible in court.2h
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    3 Sources

    @THRBen Affleck Explains His Approach to Using AI Ethically on New Movie 'Animals': "It's Not About Making Fake People or Replacing Anybody, Ever" https://www.hollywoodreporter.com/movies/movie-news/ben-affleck-approach-ai-ethically-animals-replacing-1236720613/4h
    @ChrisAlvinoMan, everyone bashing Ben Affleck for saying he used AI in his latest film production from his own AI company. Nobody even cares that his company FILMED THEIR OWN FOOTAGE TO TRAIN ON. And the AI software is then trained on THEIR OWN DAILIES! Like JFC, how is THAT "unethical"?!4h
    @aakashguptaNetflix just confirmed in an SEC filing that it paid $587 million in cash for Ben Affleck's 16 person AI startup. That's about $37 million per employee. And the model is the least valuable thing they bought. Affleck's logic, in his own words, was that public video models were trained on his peers' films, and he didn't think that was a real business. You can't sell studios a tool their own lawyers would sue over. So InterPositive raised money, spent 8 months shooting its own dataset on a controlled stage, and used that footage only for late-stage training, so output hits real production standards instead of demo-reel quality. Then comes the part Netflix actually paid for. Each new film fine-tunes a private model on its own dailies. The production keeps the footage and keeps the weights. Dailies might be the cleanest video training data on earth. Professionally lit, continuity tracked, shot at a ratio of hours of footage per usable minute, with every rights question already settled in the contracts. Hollywood generates this at industrial scale every day, and until now it all went into a vault after the edit. Affleck was on Rogan in January calling AI writing mid and the valuations overblown, while running this company in stealth since 2022. Turns out the two positions were consistent. Scraped models were the ones he called worthless. The one with clean title to everything it learned was the one he sold for half a billion. Netflix says around 300 of its titles have already used generative AI. The $587 million bought the pipeline that makes the next 300 defensible in court.2h
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