Report
Instagram tests videos up to 90 minutes and launches its TV app on Apple TV
Variety reports the U.S. test involves a small group of creators, with no YouTube-style ad-revenue sharing planned for now.
TLDR
Variety reports that Instagram is testing horizontal videos of up to 90 minutes with a small group of U.S. creators. Creators can use Reels clips to direct viewers to the full videos, while Instagram for TV is available on Apple TV in the U.S. The moves are intended to make Instagram a stronger YouTube competitor, but it has no comparable creator revenue-sharing program planned for now.
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