Fashion Month’s brand reboots, from Public School to Dior

Puck describes Coach’s push to take Gen Z upmarket and Jonathan Anderson’s effort to turn A24’s indie cachet into excitement for Dior.

1 Source, 16d ago, first seen 16d ago

TLDR

Puck reports that Public School is betting on brand equity and Coach is pushing Gen Z upmarket during Fashion Month. It also describes Celine as giving Reebok a luxury halo and Jonathan Anderson as trying to translate A24’s indie cachet into excitement around Dior.

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1 Source, first seen 16d ago

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