Report
Gene Schwam, Hollywood publicist for Elvis Presley and Julie Andrews, dies at 96
Variety reports Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955.
TLDR
Variety reports Schwam died Friday in Los Angeles after a brief illness. His clients included Elvis Presley, Julie Andrews, Blake Edwards, Barbara Eden and Lenny Bruce. Edwards, a longtime friend, based a publicist character in his film “S.O.B.” on Schwam.
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