MIPCOM’s bet on creators, brands and AI in Cannes

Deadline reports that MIPCOM boss Lucy Smith wants the Cannes gathering to be seen as more than a place to buy and sell TV programs.

1 Source, 22d ago, first seen 22d ago

TLDR

As the international TV business prepares to gather in Cannes, Deadline describes MIPCOM’s bet on creators, brands and AI. The outlet says MIPCOM boss Lucy Smith wants the October 2026 gathering to be about more than buying and selling TV programs.

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1 Source, first seen 22d ago

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