EntertainmentMIPCOM’s bet on creators, brands and AI in Cannes
Deadline reports that MIPCOM boss Lucy Smith wants the Cannes gathering to be seen as more than a place to buy and sell TV programs.
TLDR
As the international TV business prepares to gather in Cannes, Deadline describes MIPCOM’s bet on creators, brands and AI. The outlet says MIPCOM boss Lucy Smith wants the October 2026 gathering to be about more than buying and selling TV programs.
MIPCOM’s bet on creators, brands and AI in Cannes
Deadline reports that MIPCOM boss Lucy Smith wants the Cannes gathering to be seen as more than a place to buy and sell TV programs.
TLDR
As the international TV business prepares to gather in Cannes, Deadline describes MIPCOM’s bet on creators, brands and AI. The outlet says MIPCOM boss Lucy Smith wants the October 2026 gathering to be about more than buying and selling TV programs.