THR: Jordan TV tips off with a six-part ‘Space Jam’ docuseries

Jordan Brand is relaunching its YouTube channel as Jordan TV with the six-part ‘Beyond the Jam,’ according to The Hollywood Reporter. The ‘Space Jam’ retrospective features Michael Jordan, with episodes rolling out weekly. CMO Caitlin Sargent says the aim is behind-the-scenes access rather than content that feels like an ad. The Jumpman is getting a programming slate.