Entertainment39% of Americans reportedly canceled at least one streaming subscription over six months
A September 21, 2026 post citing Ipsos says the cancellation share rose from 29% in March. It also puts average U.S. household streaming spending at around $69 a month.
TLDR
Citing Ipsos, a September 21, 2026 post says 39% of Americans canceled at least one streaming subscription in the preceding six months, up from 29% in March. The post attributes the pullback to repeated price hikes and broader cost-of-living pressures. It also frames Netflix’s Q3 earnings as a test of whether rising prices are translating into accelerating subscriber churn.
39% of Americans reportedly canceled at least one streaming subscription over six months
A September 21, 2026 post citing Ipsos says the cancellation share rose from 29% in March. It also puts average U.S. household streaming spending at around $69 a month.
TLDR
Citing Ipsos, a September 21, 2026 post says 39% of Americans canceled at least one streaming subscription in the preceding six months, up from 29% in March. The post attributes the pullback to repeated price hikes and broader cost-of-living pressures. It also frames Netflix’s Q3 earnings as a test of whether rising prices are translating into accelerating subscriber churn.