Hollywood’s franchise bet and the case for star power
A post argues that studios’ push to make comic-book franchises—not actors—the main attraction backfired, citing Tom Holland and Zendaya’s box-office appeal.
TLDR
The post argues that studios built around comic-book franchises to avoid paying actors large upfront fees and shares of ticket revenue. It claims spending on streaming exclusives and superhero sequels instead weakened their business model. As evidence that star power still matters, it points to Holland and Zendaya’s box-office appeal, citing Spider-Man: No Way Home, Dune: Part Two and Challengers.
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1 Source, first seen 15d ago