Report
Growing demand for Asian stories post-*Parasite* and *Squid Game*
At Busan's Asian Contents & Film Market, Variety reports executives discussed growing interest in Asian-origin content and hard-won deals.
TLDR
Variety reports that UTA's David Park cited Parasite and Squid Game as breakthroughs that expanded routes for Asian filmmakers. Lionsgate's Helen Lee-Kim said Hollywood's appetite for Asian stories has broadened, but each film still requires studios and distributors to take a creative bet. Panelists also discussed cross-border collaboration and growing investment activity in Southeast Asia.
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