Report
Director Travis Knight Reflects on 'Masters of the Universe' Theatrical vs. Streaming Strategy
Director Travis Knight told The Hollywood Reporter he believed Amazon valued streaming more than the film's theatrical release.
TLDR
The Hollywood Reporter says 'Masters of the Universe' grossed $113 million worldwide in theaters and drew more than 1 billion minutes viewed during its first week on Prime Video. Knight told the outlet he hadn't understood Amazon's emphasis on streaming going in and felt the film deserved a better theatrical fate. Amazon insiders told the outlet the company weighs the complementary value of theatrical and streaming when greenlighting projects.
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