Stephen Colbert shouts out Bucks County funeral home game night

How's this for earned media? A funeral director (who also is a boardgame enthusiast) hosts a local gameshop's boardgame night. It got a Late Night plug. I like how this story reports the number of attendees and maybes listed on the gameshop's Facebook page.

Whenever you can get people into a funeral home for a non-funeral it helps take some of the apprehension away. It shows people that funera homes aren't dark and scary anymore