Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google is exploring ways to allow websites to opt out of using their content in Search generative AI features such as AI Overviews and AI Mode, in response to new requirements from the UK’s Competition and Markets Authority (CMA). The CMA has mandated that Google provide ways for websites to manage their content in Search AI features, which includes giving publishers the choice to opt out of their content being used to power AI features. Google aims to protect the helpfulness of Search while giving websites the right tools to manage their content. The new controls need to be simple and scalable for website owners, and they should avoid breaking Search in a way that leads to a fragmented or confusing experience for people.