Snippets? Apps? Visuals? Why classical music should stop trying to be pop | Classical music | The Guardian

This article discusses the challenges classical music faces in the modern world of short attention spans and digital media. It argues that classical music should not try to mimic pop culture trends but instead focus on its unique ability to demand and reward undivided attention. The article highlights innovative projects that successfully blend classical music with contemporary elements, emphasizing the importance of truly experiencing the music.