Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches - CNET

Amazon is launching Alexa Plus, a new version of its voice assistant, with a US-wide rollout and a free tier for anyone with the Alexa app. The new service includes several tiers, starting with a free version that allows users to test out Alexa's conversational AI. For $15 per month, Amazon Prime subscribers can unlock all Alexa Plus capabilities on compatible devices. A $20 per month option is also available for those who want all Alexa Plus features without Prime content. The new voice assistant AI offers more natural and trustworthy conversations, but users should be aware of privacy concerns regarding voice recordings.