Announcement
Pogo unveils Insights Library for shopper research
Pogo says brands can ask questions about customers, competitors and categories without launching their own study.
TLDR
Pogo announced Insights Library on October 5, saying it gives brands access to 100,000 research interviews with purchase-verified shoppers conducted over the previous 60 days. It says new studies will be designed and fielded weekly and projects 1 million interview and survey responses by the end of 2026.
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