Itaú cut a five-week research cycle to four days, Simile says
Simile says Itaú used its behavioral simulation to shorten research timelines, including cutting a two-week concept exploration to under three hours.
TLDR
Simile says Itaú used its behavioral simulation to turn a five-week research cycle into four days and a two-week concept exploration into under three hours. The company also says the work won an ESOMAR Award for AI and automation in market research.
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