This dynamic is slightly adjacent to the saaspocolypse conversation. Building good software in the past was very hard. AI has made that a bit easier, though it’s still hard to build something that’s got good taste, differentiated, high quality, secure, and so on.
But nevertheless, that’s only one component of building a platform that enterprises rely on. The plurality of costs in most enterprise software companies is actually on GTM, because at scale most enterprise software categories are tough to break into and need a heavy amount of consultative selling and support for implementation and integration of solutions.
AI hasn’t reduced the need for that, and in many cases requires it even more now, as landscapes get even more busy and complicated for buyers to navigate through.
Software has a bit of its own law of conservation of mass. If you make one thing free and abundant (development) then the new problem of discoverability and market differentiation (GTM) just costs more as a result.

















