New AI tool reportedly creates dozens of variants of influencer ads

A reporter sharing their Semafor story describes a new AI editing tool that lets brands create dozens of variations from influencers’ sponsored videos, changing hooks, fixing errors or targeting different audiences. The tool’s maker says creators will be able to “scale themselves like software,” adding: “There’s this purity that people expect from creatives, like they’re always the last people that are allowed to adopt productivity tools.”