Hugging Face founder Clement Delangue calls to end AI "doom marketing" and treat models as standard products
Story Overview
Hugging Face CEO Clément Delangue is spotlighting a New York Times guest essay that faults leading AI companies for pairing dire warnings about existential model threats with aggressive development pushes, urging them instead to market advanced systems as everyday tools with defined users, benefits, and straightforward accountability for harms.
Companies face pressure to drop apocalyptic framing
The opinion argues that dramatic risk narratives create an odd posture where firms claim they cannot slow down yet still need special oversight, leaving open how labs might adjust public messaging if they follow the advice.
Ordinary product positioning shifts accountability
By treating models like standard offerings, companies would spell out target uses upfront and accept responsibility for downstream effects rather than leaning on competitive excuses or stewardship claims.
Many users dismissed AI doom-trolling and marketing as damaging propaganda or insincere theater that burns out builders, while a few praised shifting focus to building abundance instead.
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This is an excellent essay in the NYT that highlights the unresolved question of why the makers of AI constantly whine and cry that the world will come to an end because of AI.
Hint: it won’t.
Full article:
https://www.nytimes.com/2026/06/17/opinion/ai-dangerous-openai-anthropic.html
Let's stop doom marketing/trolling! https://www.nytimes.com/2026/06/17/opinion/ai-dangerous-openai-anthropic.html
@DavidSacks they're not trolling, though. and this isn't some grand scheme for regulatory capture. sam wrote this blog post in 2015: https://blog.samaltman.com/machine-intelligence-part-2, dario is credited on it.
they (correctly) believe ASI is coming and it's a new species more powerful than us.
@chamath Chamath-new subscriber here...if I join a live event with you am I able to ask a qustion at some point? Or share a theory on winning the ai race? Happy to be one of your new subscriber!
@DavidSacks i think a lot of this is cope; it's much scarier for people who fear ASI if Dario/Sam are sincere in their belief in near-term superintelligence, so they cope and say they are insincere and this is some grand ploy for regulatory capture or to build hype.
Why do you keep trying to pin this on Anthropic? Haha. They have no magic formula. They didn't invent the car, they were just the people who got to a dangerous speed first.
The issue is not Anthropic. Stop playing your book.
The solution is being smart and creating mitigation strategies.
It's not "safety!" There is no such thing!
@DavidSacks I think a big part of the doomerism is those working in A.I. development fear their own creations ultimately surpassing them. They're acting like insecure parents.
@chamath It’s not just a piece about doomerism though.
Equally important to thesis is that big labs need to make the positive case for how their tech will fix the problems it creates.
@chamath How'd this affect Chamath's net worth is my real question.
@DavidSacks Sitting down with Anthropic will help but the division needs to stop.
@chamath You need an existential problem to attract top talent and investors, otherwise, you’re just making chat apps
@chamath This is a complete misread of reality, Anthropic is built on safety-ism.
Dario has written extensively about 1. why he pushes the AI risk topic and 2. how the company intends to mitigate the risks.
Its like no one can get past the headlines and into the in-depth writing
@DavidSacks Anyhow even if type ugh oh or type 2 diabetes or blood type 1zero, 0 Won
*have been beaten by eternity sir
Strongly advise not to suffer a place that doesn’t suffer ever again anything at all*
@DavidSacks Isn't the administration the one that is claiming that Fable's supposedly existential jailbreaking potentiality is a Doom Event?
@chamath Yeah, the panic sells better than the truth I guess
@ClementDelangue lol, feels like the same old story every time huh?
@chamath 'cause there's no news like bad news. You do realise their AI is doing the marketing and has figured out that this is how you keep monkeys paying attention. And this article proves it....
@chamath I suspect the only thing that will come to an end is their chance to monopolize the market.
@chamath Chamath, have you spent a dozen or more hours giving a good-faith analysis of the risks of building superintelligent AI? I spent hundreds and hundreds of hours trying to analyze both sides and it's tough not to conclude building superintelligent AI doesn't lead to disaster.