Announcement
Study in PNAS tests personality-prompted AI agents in ad creation
The announcement says 1,258 people were paired with AI agents prompted to exhibit varying levels of Big Five traits.
TLDR
A post announcing the PNAS study says a preregistered randomized experiment paired 1,258 participants with AI agents prompted to exhibit varying levels of Big Five personality traits. The teams produced 7,266 display ads evaluated by 1,168 human raters. The work also included a field experiment on X with roughly 5 million impressions.
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