Apple rolls out Apple Intelligence upgrades enabling Siri to parse onscreen content, understand personal context, and control apps
The update integrates web-browsing tools for broader world knowledge
Many users dismissed Siri's new on-screen awareness and personal context features as long-overdue with little benefit and privacy risks, while some called the contextual capabilities exciting and innovative.
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The demos of Siri AI are very grounded in personal context. So you can talk to Siri and bring in real-world knowledge, but it also finally does the things you'd expect: Searches your messages, contacts, Maps history, etc. And it can take actions in these same places: Add photos to albums, send iMessages, add events to calendar, add reminders, etc. Good baseline stuff.

@MKBHD I feel like we are watching a keynote that should have been here 3 years ago tbh.

@MKBHD why does this guy look like the adoring fan from oblivion

@MKBHD Ironically, the most exciting AI features aren't the flashy ones.
They're the ones that finally let your phone do the obvious things you've been expecting for years. 😄📱

@MKBHD All the WWDC invites ever
https://sheets.works/data-viz/wwdc-invites

@MKBHD Their demo of the new Siri Mac UI just looks like a super minimal reskin of Gemini's Mac app 😂

@MKBHD Watching it, it’s funny because the queries take time so they’re filling the silence with personal anecdotes or additional context. Also I assume they’re as live a demo as you can get for a recorded presentation.

@MKBHD This is the version of Siri people expected years ago. Useful, contextual, and actually able to do things.

@MKBHD this is the siri that should have come out last year but apple finally did catch up on paper atleast and i am expecting it to now be really good this time.

@MKBHD The real breakthrough isn’t that Siri can access these apps, it’s that personal context is finally becoming a core part of the AI experience rather than an afterthought.

@MKBHD watching siri transcribe speech without auto-punctuation throughout the demo, sad

@BlazeDrinkwine @MKBHD Well said. Post drake but not 10 years post drake

@kimmonismus so it just watches everything you do and then suggests stuff
basically big brother but polite

@MKBHD FINALLY

@MKBHD Google introduced some of these features in 2017 😂🤠

@MKBHD they are using open ai but can't prove it

@MKBHD I wonder which of those will not be available in EU. Probably all of those.

@MKBHD The amount of times my Siri has activated during this keynote is insane 😂

@MKBHD The improvements on the keynote look great. So far, no mention to paying for the AI for using the new Siri, etc.. So, should we assume it's included with your device?

@trikcode @MKBHD I thought it was Gemini?