The case for OpenAI’s distribution strategy as the key to winning
a16z shares excerpts from a piece by David George arguing that OpenAI will win by creating new kinds of customers and building a durable distribution strategy.
TLDR
In excerpts shared by a16z, David George argues that OpenAI fell into the consumer business with ChatGPT and that its distribution strategy matters more than model stickiness. He calls the model layer “shockingly substitutable” and says the key question is whether a company creates new behavior.
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