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The first-party data question when buying or building AI go-to-market agents
A post recommends buying AI go-to-market agents but argues custom builds can incorporate all a company’s first-party data.
TLDR
A post recommends buying rather than building an AI go-to-market agent, while arguing that a custom agent has one major advantage: it can incorporate all of a company’s first-party data. Off-the-shelf agents lack that access, the post says, and often can access only data such as what’s in Salesforce.
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