Sales Agent Eval proposes ranking AI sales agents against human salespeople by revenue

Voice Arena is seeking feedback on its Sales Agent Eval methodology. The proposed test would randomly assign leads from Meta ads to commercial AI voice agents and three experienced human salespeople selling the same online course under the same offer rules. Participants would be ranked by revenue from first purchases made within seven days; operating costs would be shown separately, and refunds and chargebacks would not be deducted in version one.