/AI17h ago

Kanye West releases "Gemini Season" branding campaign developed in collaboration with Google's Gemini AI

Bianca Censori directed the project, drawing attention from rival labs.

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Original post
Joanne Jang@joannejang#245inAI

so proud of my friend luke, the gemini pm behind this collab / branding campaign!!

9:03 PM · Jun 8, 2026 · 56.6K Views
Sentiment

Users praised recognition for behind-the-scenes contributors in Kanye's Gemini Season campaign while others criticized its timing ahead of I/O and the artist's controversial involvement.

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6 comments with sentiment.
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VIEWS1.7KLIKES4

@joannejang Hahahaha nice one

Joanne Jang@joannejang

so proud of my friend luke, the gemini pm behind this collab / branding campaign!!

4hViews 1.7KLikes 4Bookmarks 0
BOOKMARKS1
Rugbist@rugbist_

@joannejang Love seeing friends get flowers for their work. Luke got the vibes right on this one.

17hViews 665Likes 1Bookmarks 1
REPLIES1
sucks@powerbottomdad1

@ashleevance yeah itd be terrible if your lab got associated with the greatest artist of all time and fat asses instead of job loss and the death of all lide on earth

6hViews 89Likes 4
Invincible@InvincibleEdge

@joannejang love seeing someone's actual work get recognized like this

(plus anything bianca touches rn feels like an event)

17hViews 1KLikes 2

@joannejang is this like a bot trap?

16hViews 707Likes 2
Blissy@BlissyOnX

@joannejang real ones know luke been cooking behind the scenes

respect when actual work gets its flowers

17hViews 887Likes 1
Justin Robert Young@JustinRYoung

@joannejang 😂

Shame it wasn’t ready for I/O

11hViews 611Likes 1
Saylor@seylorra

@joannejang good for him. always nice seeing real names behind these huge brand moves instead of just the agency

16hViews 956
playerTwo@playerTwoQ

@powerbottomdad1 @ashleevance 💀

6hViews 6Likes 1