Flam raises $40 million as it builds interactive video

Flam says it has raised a $40 million Series B led by QED Investors to expand its AI research and products, according to a post. The post describes its Flicks format as combining multiple video variations in one small file so viewers can change what happens on screen with a tap. It relays Flam's claim that switching takes under 10 milliseconds and suggests potential uses in product demos and stories where viewers choose what happens next.