Air's portrait series puts the people behind creative work in focus

An Air team member says the company invited people who use Air to its roof in September and filmed their portraits for a series of vignettes. The post contrasts the series with what it calls Higgsfield's “dystopian” vision of creative work done entirely through prompts. It argues that people should supply the ideas, judgment and taste while busywork takes care of itself, and claims 3,000 brands use Air every day.