Akshay Kothari Suggests Maximizing Sales Rep Customer Time

Akshay Kothari, co-founder and COO of Notion, posted on X that companies updating their GTM teams should maximize the share of time sales reps spend live with customers on video or in person. He stated that meaningful customer interaction is unlikely to be replaced by AI anytime soon. The post added that the approach forces teams toward specific priorities, though the message cut off before naming them. The comment appears in a single public post from the account.