Report
Meta's ad business is claimed to trail Google Search by about $4B in quarterly revenue
A user claims AI-driven predictions let Meta serve 14% more ads at prices 12% higher.
TLDR
A user claims Meta's advertising business is narrowing its quarterly revenue gap with Google Search to about $4 billion. They credit AI with helping Meta predict what people want before they search, allowing it to serve 14% more ads at prices 12% higher.
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