Post citing Shopify says 71% of AI-attributed orders came from the long tail in 2025
One user says they feel they’re discovering more things, places and experiences than ever—and are more likely to buy from little-known businesses.
TLDR
A post citing Shopify says 71% of AI-attributed orders in 2025 came from the long tail, describing a heavy skew toward specialized products. It defines AI-attributed orders as purchases where buyers discovered the product through an AI-powered channel. A user shares a personal observation along similar lines: they feel they’re discovering more than ever and are more likely to buy from little-known businesses, describing a good prompt as a way to find what was buried deep in search results.
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1 Source, first seen 23d ago