Should Apple have an App Store rule that transactional and advertising push notifications must have separate opt-ins?
Chelsea Sierra Voss points out Apple Guideline 4.5.4 already bans promotional push notifications without explicit consent
Story Overview
Chelsea Sierra Voss has highlighted an existing Apple rule that already requires explicit user consent via in-app language before any promotional or marketing push notifications can be sent, complete with an opt-out method inside the app.
Users Can Report Apps Directly
After signing into an Apple Account, anyone can use the developer portal contact flow to flag apps suspected of sending promotional notifications without the required consent.
Enforcement Outcomes Stay Unknown
No information appears on how frequently Apple revokes notification privileges or takes other actions against the apps mentioned in recent examples.
Many users called for banning apps like Uber and DoorDash that disguise ads as transactional notifications on iOS, describing the practice as intolerable and intrusive.
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