Extremely sad to report there are AI startup ads in the jetbridge of the Nice airport.
1:53 AM · Jul 2, 2026 · 2.1K Views
OpenAI research VP Aidan Clark spots physical ads for AI startups inside a Nice airport jetbridge
Story Overview
An OpenAI research leader shared a quick observation from Nice airport that captured attention: physical ads for AI startups now occupy the narrow space of a jetbridge, turning a mundane travel moment into a snapshot of how the industry is claiming real-world real estate.
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FYI
Software Edges Into Everyday Transit
Charlie Marsh replied with a dry reference to the classic thesis that software is eating the world, framing the ads as one more sign of AI moving from screens into physical surroundings without any further details supplied.
Open Question
Specific Advertisers Remain Unnamed
No startup names, creatives, or images appear in the original post or replies, leaving open which companies chose the airport placement and whether this reflects a wider campaign or an isolated test.
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Charlie Marsh@charliermarsh
@_aidan_clark_ (Somberly) Software is eating the world
Aidan Clark@_aidan_clark_
Extremely sad to report there are AI startup ads in the jetbridge of the Nice airport.
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