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A playbook for understanding how AI chatbots refer customers
A post recommends tracking the prompts potential customers use and the sources AI draws on. It says Crustdata offered free credits for exports of chats that led people to request demos.
TLDR
For answer-engine optimization (AEO), the author recommends testing customer prompts in AI tools to see where a business appears in answers and which sources the tools use. The post says Crustdata analyzed exported chats that led to demo requests. The author advises using those findings to shape product, website, documentation and social copy, then tracking sign-ups to see what performs.
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