OpenAI is reportedly testing Sponsored Agents inside ChatGPT
A post describes ads that let users choose a conversation with an advertiser-sponsored AI agent, which can answer questions, help compare products and eventually direct them to the company's site.
TLDR
A September 17, 2026 post says OpenAI has begun testing Sponsored Agents in ChatGPT with select U.S. advertisers. It describes an option to talk with an advertiser-sponsored agent instead of immediately following an ad to a website. The post also says OpenAI is adding AI tools for advertisers through Ads Manager, plus HubSpot and Shopify integrations.
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