Amex introduces framework designed to keep AI agents within shoppers’ purchase instructions

TechCrunch reports that American Express’s new Intent Intelligence Framework captures a customer’s purchase instructions, including constraints such as a merchant or maximum budget, and has the customer authenticate and approve them. It then creates an intent identifier and token used to obtain a digital payment credential for the agent’s checkout. Amex says the framework could help stop purchases that stray from those instructions and hopes it becomes an industry standard.