Kalshi Gains 29B Impressions During FIFA World Cup
Prediction market platform outperforms major brands during global soccer event
TLDR
Kalshi achieved massive visibility during the FIFA World Cup, generating over 29 billion impressions and surpassing every major brand. The 15-person team also recorded $27B in trades and earned the Best World Cup Commercial award from Adweek and EDO. Co-founder Tarek Mansour, CEO of the $11B-valued prediction markets platform, and co-founder Luana Lopes Lara shared the results. The exposure highlighted the regulated platform's reach following its $1B raise.
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