AIEnterprise AI’s reported move from experiments to main budgets
After months of customer visits, a user reports that enterprise token consumption more than doubled in three months and the average enterprise contract doubled in less than a year.
TLDR
In a September 24, 2026 post, a user recounting months of customer visits says AI spending in media, entertainment and marketing had moved from experimental funds to main budgets, taking money from other priorities. They report enterprise token consumption more than doubled in three months and the average enterprise contract doubled in less than a year. They also describe strong hiring demand for people who can use frontier AI models and teach others. Based on customers’ use of their tools, they estimate that around 20% of new TV, films, shows and ads already includes generated content.