Drawing on his work at Disney and DreamWorks, Jeffrey Katzenberg argues that AI offers creative opportunities while acknowledging that past technology shifts cost people their jobs. He calls for involving artists by design, with credit, consent and compensation, and urges Hollywood to negotiate those terms. Katzenberg says today’s AI lacks key human creative qualities, though he allows that it may eventually close the gap. He predicts lower production costs will lead to more films and new forms of storytelling.