AIFancy customer dinners and perceptions of value
A post recounts how a Groupon contact took a fancy EchoSign dinner as a sign of overpaying, arguing that customers need to feel they’re getting good value regardless of the price.
TLDR
The writer recalls taking Groupon, then a top-five EchoSign customer with 2,000-plus sales reps using EchoSign for Salesforce, to dinner after a past Dreamforce. A Groupon contact remarked, “This is a pretty fancy dinner. That probably means I'm overpaying.” The writer says it wasn’t a joke. Their takeaway: customers notice signs of poor value, including mediocre support, unnecessary upcharges and customer success teams focused only on upselling. The writer maintains that Groupon was getting a great deal.