/AI6h ago

Apple introduces its new AI leadership team and details Siri assistant upgrades at WWDC26

The group unites Siri development with core AI research.

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Sentiment

Many users criticized Apple's AI braintrust presentation and Siri updates at WWDC as signs of groupthink and poor leadership under Federighi, while some praised the new team structure as the right approach.

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22.2%
Neg
77.8%
12 comments with sentiment.
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Max Schoon@MaxSchoon

@markgurman Rockwell brought the visionOS software teams with him when he moved to Siri. Not just a people change; Apple's spatial computing infrastructure is now the scaffolding for its AI stack. Same engineering philosophy, different problem.

6hViews 575Likes 5
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Gary Robillard@Grobillard

@markgurman When can we choose our own 3rd party models in the Developer Beta?

5hViews 460Likes 1Bookmarks 1
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techzha@techzha

@markgurman What event is this ?

6hViews 208
to be announced@announcedtba

@markgurman Feels like Craig is on his way out.

5hViews 172Likes 2

@9to5mac If there’s a q&a ask why so many Apple Watches were dropped with watchOS 27.

5hViews 159Likes 1
BlueTeamBad🏆@GoldTeamBad

@9to5mac And there is a waitlist for it. Ugh.

6hViews 391
Ferbin@Ferbin08

@9to5mac Siri's always perfect in the demo. Real world: heavy accent, TV in the background, having to repeat yourself because it didn't understand. Is that actually getting fixed, or just better marketing?

5hViews 121Likes 1
Ferbin@Ferbin08

@markgurman This is the right structure. Siri gets a product owner (Rockwell) not waiting on research cycles, and research (Subramanya) not rushed by quarterly shipping. Most teams tangle these and both get slower. Separating them is the smart move.

5hViews 307
Barbs@Barbs9759713481

@9to5mac Craig, raise the salaries of your lowest paid employees!!!! People are not happy with your leadership!!!

6hViews 247
Jim Dalrymple@jdalrymple

@markgurman If Craig is in The brain trust, Apple is completely fucked. I’m hoping John will fire him on Sept. 2

2hViews 216
The Cynical Philosopher@FirstThinkingAI

Dear Tim Cook,

You spoke publicly about the death of serial criminal with dozens of Felony records, Mr. George Floyd and the need for justice.

Will you say a few words about Henry Nowak, an 18-year-old white Kid who died after a police encounter while reportedly BLEEDING and handcuffed?

If every life matters, why the silence here?

People notice when some cases receive national attention while others are ignored.

Please do the right thing. Acknowledge Henry and call for transparency and accountability, wherever they may be needed.

#wwdc #siriAI #apple

5hViews 194
David Cleminson@DavidCleminson6

@markgurman Apple will never be truly great again while Federighi is head of software.

4hViews 192
Esteban BS@esteban_bs2

@markgurman Brain ? brainless they are !!

6hViews 185
ostyn@ostynhyss

@markgurman Where is this located?

6hViews 159
SARVESH@SarveshBheekhun

@9to5mac Hopefully they reiterate some of that in the Platforms State of the Union

6hViews 158
Noah@BoatBuilder27

@markgurman you love your number 1 number 2 terminology like you talk about taking a dump

4hViews 125
someone12112@someone12112

@markgurman that's a lot of blue shirt. groupthink?

3hViews 83
alice_v@Aliceqwk

@markgurman Leading the future once again

6hViews 46
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