
@markgurman Rockwell brought the visionOS software teams with him when he moved to Siri. Not just a people change; Apple's spatial computing infrastructure is now the scaffolding for its AI stack. Same engineering philosophy, different problem.
The group unites Siri development with core AI research.
Many users criticized Apple's AI braintrust presentation and Siri updates at WWDC as signs of groupthink and poor leadership under Federighi, while some praised the new team structure as the right approach.

@markgurman Rockwell brought the visionOS software teams with him when he moved to Siri. Not just a people change; Apple's spatial computing infrastructure is now the scaffolding for its AI stack. Same engineering philosophy, different problem.

@markgurman When can we choose our own 3rd party models in the Developer Beta?

@markgurman What event is this ?

@markgurman Feels like Craig is on his way out.

@9to5mac If there’s a q&a ask why so many Apple Watches were dropped with watchOS 27.

@9to5mac And there is a waitlist for it. Ugh.

@9to5mac Siri's always perfect in the demo. Real world: heavy accent, TV in the background, having to repeat yourself because it didn't understand. Is that actually getting fixed, or just better marketing?

@markgurman This is the right structure. Siri gets a product owner (Rockwell) not waiting on research cycles, and research (Subramanya) not rushed by quarterly shipping. Most teams tangle these and both get slower. Separating them is the smart move.

@9to5mac Craig, raise the salaries of your lowest paid employees!!!! People are not happy with your leadership!!!

@markgurman If Craig is in The brain trust, Apple is completely fucked. I’m hoping John will fire him on Sept. 2

Dear Tim Cook,
You spoke publicly about the death of serial criminal with dozens of Felony records, Mr. George Floyd and the need for justice.
Will you say a few words about Henry Nowak, an 18-year-old white Kid who died after a police encounter while reportedly BLEEDING and handcuffed?
If every life matters, why the silence here?
People notice when some cases receive national attention while others are ignored.
Please do the right thing. Acknowledge Henry and call for transparency and accountability, wherever they may be needed.
#wwdc #siriAI #apple

@markgurman Apple will never be truly great again while Federighi is head of software.

@markgurman Brain ? brainless they are !!

@markgurman Where is this located?

@9to5mac Hopefully they reiterate some of that in the Platforms State of the Union

@markgurman Any sign of the iCEO?

@markgurman Awesome squad

@markgurman you love your number 1 number 2 terminology like you talk about taking a dump

@markgurman that's a lot of blue shirt. groupthink?

@markgurman Leading the future once again