Cheaper models and expensive image and video generators could pull AI spending in opposite directions

In an October 2026 look at top SaaS vendors on Ramp, a post says new, cheaper models are pushing AI spend down, while growing adoption of expensive image and video generation models, such as Higgsfield and Runway, will push it up. It also says Jev captured an entire percentage point of market adoption in one month and that routers continue to gain.