The line between good game design and gaming users
Bing Gordon says FarmVille players felt relief when they quit, even as retention and revenue climbed.
TLDR
More or Less says its new episode features former Zynga board member Bing Gordon discussing where good game design becomes gaming users. His examples include TikTok doom scrolling, sponsored products shown to Amazon Prime members and ChatGPT ending answers with another question. Asked what gets worse if an AI agent wins for you, Gordon says friction makes “pearls” and that the next frictions will come from untested edge conditions.
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