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    AI

    Greg Isenberg Releases Free AX Book

    Entrepreneur Greg Isenberg promotes a free digital book from his agency on agentic experiences.

    SL
    GI
    3 Sources, 27d ago, first seen 27d ago

    TLDR

    Greg Isenberg posted that his team at Late Checkout Agency wrote a book on AX and the rise of agentic experiences a few months ago. The book is offered as a free digital download. The agency presents itself as the design firm for the AI age, working on AI interfaces, agents, and addictive apps. Its site lists the book title as AX: The Rise of Agentic Experience and the subtitle How to Design Products for The AI Age.

    Combined views

    72.8K

    3 Sources, first seen 27d ago

    Combined views

    72.8K

    3 Sources, first seen 27d ago

    688 likes
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    688 likes
    108 comments
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    46 reposts

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    108 comments
    1K saves
    46 reposts

    Sentiment

    Positive——Negative

    Summary

    Not enough discussion yet.

    No sentiment analysis available yet.

    3 Sources

    @gregisenbergAI agent startup idea for you ($100B+ market) Agent Relationship Management (ARM) is the new CRM. I haven't seen anyone really talking about this, so let's get into it. Let's just assume that within the next 36 months, every internet user will have their own personal agent. I think that's where we're heading and not crazy to say that. In that world, there's a huge gap in how companies deal with agents, a whole new set of problems nobody's built for yet. Like: - Can an agent even access your data, or does it hit a wall the second it tries? - Can it buy from you without your checkout breaking halfway through? - Does it trust your proof over the competitor's, or do you look sketchy to a machine? - Are you on the shortlist its agent built, or did you never even show up? None of that is what CRM ($100b+ market) was made for because CRM managed how you deal with people. and this is about how you deal with the agents acting for them, and there's no Salesforce for it yet. So someone needs to build the system of record for it. Where a company goes to see how agents perceive them, where they're winning the shortlist, where they're getting skipped, and what to fix. (this is exactly what we do at @meetLCA. If you're serious about designing for agents, DM me, we're booking 2027 now, I'll respond if it's a fit) And then it cascades: 1. The winners stop competing on the prettiest UI and start competing on the best action layer, the cleanest set of things an agent can actually do. 2. Which means websites split in 2: a nice side for the humans still visiting, and a machine readable side for the agents 3. Which means the stuff companies hid behind, brand, nostalgia, a familiar logo, stops working, because an agent feels none of it and just picks what's actually best. 4. And the whole idea of selling flips. CRM was about nurturing a human, the follow-up, the demo, the relationship. ARM is about how you pitch, prove, and win over a machine that reads everything and can't be charmed. Nobody knows how to "sell" to an agent yet, and that's the real gap. That's where you build the company around, especially point #4. If you think about it, every big shift in who's doing the buying creates a new giant. Desktop gave us Amazon, mobile gave us DoorDash. Agents are the next shift. Is it the biggest shift of them all?
    @lessinSales Post SaaS — You no longer sell to people… because PEOPLE don’t buy this stuff from PEOPLE Anymore / no more word of mouth… Your choices for software are heavy enterprise at super-high prices OR convincing LLMs your answer is marginally better / the right RX During the SaaS era people loved ‘land and expand’ strategies for sales. Reasonably priced per-seat subscriptions, etc. where you could sell an individual (in their own capacity or as an employee)… they would put useful software on their credit card — and then when it worked / spidered out to other people those per-person fees compounded to big businesses… The basic vibe was ‘individuals who care are easy to reach… reach them, and have THEM do your marketing…/ drive your low CAC by delivering for them… This doesn’t work anymore because how people are actually buying is already changing WAAYYY too much with LLMs…. In software at least, People don’t buy from people anymore… human word of mouth is devalued,… Now / going forward there are only two choices: Real Enterprise Sales for Important or Critical Things that are EXPENSIVE — you go to leadership, buy the steaks, do the trials… and are selling senior executives on BIG TICKET (key, it has to be really expensive) lock-in style buys solving their key problems…. A mistake I see people making here is doing the hard lifting of real sales, but then not charging enough - if you do this — you must sell something that is very expensive LLM based sales — most of the time now when I am buying something / especially software… I do just let the LLM pick what to use at this point… I want an ‘X’ … machines buying from machines…. Interestingly, I *think* this story isn’t true for consumers, etc… if anything I think what matters more and more for consumers is going to be trust in a sea of fakes and crap… people WILL trust people, cults, etc. more / word of mouth matters more for human consumable goods — BUT for tech? That is the place I think where the broad story has already moved — it is either sell huge things to leaders, or sell it to machines…

    3 Sources

    @gregisenbergAI agent startup idea for you ($100B+ market) Agent Relationship Management (ARM) is the new CRM. I haven't seen anyone really talking about this, so let's get into it. Let's just assume that within the next 36 months, every internet user will have their own personal agent. I think that's where we're heading and not crazy to say that. In that world, there's a huge gap in how companies deal with agents, a whole new set of problems nobody's built for yet. Like: - Can an agent even access your data, or does it hit a wall the second it tries? - Can it buy from you without your checkout breaking halfway through? - Does it trust your proof over the competitor's, or do you look sketchy to a machine? - Are you on the shortlist its agent built, or did you never even show up? None of that is what CRM ($100b+ market) was made for because CRM managed how you deal with people. and this is about how you deal with the agents acting for them, and there's no Salesforce for it yet. So someone needs to build the system of record for it. Where a company goes to see how agents perceive them, where they're winning the shortlist, where they're getting skipped, and what to fix. (this is exactly what we do at @meetLCA. If you're serious about designing for agents, DM me, we're booking 2027 now, I'll respond if it's a fit) And then it cascades: 1. The winners stop competing on the prettiest UI and start competing on the best action layer, the cleanest set of things an agent can actually do. 2. Which means websites split in 2: a nice side for the humans still visiting, and a machine readable side for the agents 3. Which means the stuff companies hid behind, brand, nostalgia, a familiar logo, stops working, because an agent feels none of it and just picks what's actually best. 4. And the whole idea of selling flips. CRM was about nurturing a human, the follow-up, the demo, the relationship. ARM is about how you pitch, prove, and win over a machine that reads everything and can't be charmed. Nobody knows how to "sell" to an agent yet, and that's the real gap. That's where you build the company around, especially point #4. If you think about it, every big shift in who's doing the buying creates a new giant. Desktop gave us Amazon, mobile gave us DoorDash. Agents are the next shift. Is it the biggest shift of them all?
    @lessinSales Post SaaS — You no longer sell to people… because PEOPLE don’t buy this stuff from PEOPLE Anymore / no more word of mouth… Your choices for software are heavy enterprise at super-high prices OR convincing LLMs your answer is marginally better / the right RX During the SaaS era people loved ‘land and expand’ strategies for sales. Reasonably priced per-seat subscriptions, etc. where you could sell an individual (in their own capacity or as an employee)… they would put useful software on their credit card — and then when it worked / spidered out to other people those per-person fees compounded to big businesses… The basic vibe was ‘individuals who care are easy to reach… reach them, and have THEM do your marketing…/ drive your low CAC by delivering for them… This doesn’t work anymore because how people are actually buying is already changing WAAYYY too much with LLMs…. In software at least, People don’t buy from people anymore… human word of mouth is devalued,… Now / going forward there are only two choices: Real Enterprise Sales for Important or Critical Things that are EXPENSIVE — you go to leadership, buy the steaks, do the trials… and are selling senior executives on BIG TICKET (key, it has to be really expensive) lock-in style buys solving their key problems…. A mistake I see people making here is doing the hard lifting of real sales, but then not charging enough - if you do this — you must sell something that is very expensive LLM based sales — most of the time now when I am buying something / especially software… I do just let the LLM pick what to use at this point… I want an ‘X’ … machines buying from machines…. Interestingly, I *think* this story isn’t true for consumers, etc… if anything I think what matters more and more for consumers is going to be trust in a sea of fakes and crap… people WILL trust people, cults, etc. more / word of mouth matters more for human consumable goods — BUT for tech? That is the place I think where the broad story has already moved — it is either sell huge things to leaders, or sell it to machines…