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    Giorgia Meloni reportedly applies to trademark her voice amid AI deepfake concerns

    A post says the sound-mark application includes a recording of the Italian prime minister saying “Io sono Giorgia Meloni.”

    Rohan PaulRP
    1 Source, 25m ago, first seen 25m ago

    TLDR

    A post dated October 6 says Meloni applied to trademark her voice to curb AI deepfakes before Italy’s election. It says her application includes a recording of “Io sono Giorgia Meloni.” The post quotes Italian technology lawyer Guido Scorza saying platforms act faster on trademark complaints than on claims that a cloned voice misuses personal data.

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    1 Source, first seen 25m ago

    Combined views

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    1 Source, first seen 25m ago

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    1 Source

    Rohan Paul@rohanpaul_aiexpect law firms to start selling "identity portfolios" that bundle trademarks on a client's voice, face and catchphrases, much as they bundle brand protection for companies today. Italy's PM, Giorgia Meloni has applied to trademark her voice to curb AI deepfakes before Italy's election. The application went to the EU Intellectual Property today and contains a recording of the Italian prime minister saying "Io sono Giorgia Meloni" ("I am Giorgia Meloni"). Meloni is seeking a sound mark, a category that EU rules let applicants file as an audio recording reproducing the sound instead of musical notation. mondaq That format aims to protect the acoustic combination, inflection and frequencies that make a voice identifiable, so an AI clone copying those traits could count as infringement. Platforms act faster on trademark complaints than on claims that a cloned voice misuses personal data, said Guido Scorza, an Italian technology lawyer. Italian social media already carries deepfake videos of her promoting investment schemes, and political ads urging voters to oust her have used her cloned voice as well.25m