Fitting AI into creative workflows without adding fragmentation
Luma says a Brandweek demo showed how its tools can support the creative process from early direction through production.
TLDR
Creative teams already use AI, Luma says; the bigger question is whether it can fit real workflows without adding fragmentation. The company highlights a Brandweek demonstration of how Luma can support creative work from early direction through production and links to ADWEEK’s coverage of that next phase.
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