Meta's Muse and the sellers it could threaten

A post argues that Meta's Muse poses a greater threat to streamers, publishers, gyms, carriers and insurers than to overall consumption. Citing Apollo Research, it puts those categories at about 3.7% of US spending, or roughly $830 billion a year. The post says Meta is exploring commerce revenue and suggests it could collect fees when Muse moves households to new carriers or insurers, paid from customer-acquisition budgets.