Reddit plans fourth-quarter login-only browsing test in select markets outside US

Reuters reports Reddit plans to test logged-in-only browsing in select markets outside the US in the fourth quarter of 2026 and assess its impact before any wider rollout. CEO Steve Huffman blamed Google's AI search features for declining referrals and outlined sign-ins for most content as a way to deter scraping. He warned total daily active unique visitors could fall by a low double-digit percentage if referrals keep falling.