Runway's Cristóbal Valenzuela says AI video cuts costs by 99%
A $5 million campaign was replaced for under $4,000.
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Turner Novak 🍌🧢@TurnerNovak- likes: 358
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GI Grace Isford@graceisfordExcellent deep dive by @runwayml team… “costs of production tend to fall by two to three orders of magnitude and the timeline collapses with it” before & after using Runway 🎥🚀 https://twitter.com/c_valenzuelab/status/2079183351374864793
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GR Gokul Rajaram@gokulr“The most common pattern among Runway enterprise customers is that costs of production tend to fall by two to three orders of magnitude and the timeline collapses with it. That pattern holds true across broadcasters, game publishers, retailers, agencies and consulting firms,…
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JW Josh Wolfe@wolfejoshLux family co @runwayml just released hard data of economic + time value it's creating for customers across industries 🤯 and incumbent profits are at risk of not slow decline but off-the-cliff disappearing📉 production costs + time down 2-3 orders of magnitude (!) (one cut…
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MD Michael Dempsey@mhdempseyMindblowing data on the cost savings by the @runwayml team. Excited to see this continue to expand for new flavors of storytelling and hopefully raise the quality bar of the content we see created by everyone. https://twitter.com/c_valenzuelab/status/2079183351374864793
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SH Sar Haribhakti@sarthakgh“A national financial services brand used to spend north of $5M producing a broadcast commercial. Its first AI-generated campaign with Runway cost $3–4K and aired on NFL Sundays. A leading home goods retailer now replicates $800K visual projects for under $10K . A global…
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